Firstly, it consolidates key information about your business into one area, making it easier for people to search information about your business online. If you were to search for a company online, your Google My Business listing will show the customer a lot of information, making it easier for them to make contact with you, which can help lead toward a sale or online conversion.
The internet never sleeps, while your business phones might be on answerphone, there are customers who are searching for your business. Google My Business will show the customer information about your business including a short ‘Bio / About section” or a link to your website allowing customers to get more information about what your business products or services are.
As most people use smart phones, information needs to be readily available at the touch of a button. By using Google My Business, it will give the customer instant access to information about your business while browsing their smart phone / tablet / computer.
According to Google (the internet giants of the world), they claim that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers”. With this in mind, this is a powerful reason as to why your business needs a Google My Business listing.
Google My Business can help you increase your search visibility on the internet. What this means, is when you search on Google, you will have a panel near the top which contains usually 3 local businesses and their information. This information is presented by Google My Business. By having a correctly set up Google My Business listing which is optimised, it can help land your business listing in this section. This listing provides ample space to direct people to your website or to click the telephone icon which will allow customers to call you.