As Google rules the roost online, it is constantly looking for fresh new content to rank. By blogging you’re providing Google with new content to rank. The more content you have online, the more chance someone will come across it when browsing the internet!
Builds Client Relationships
Blogging is a great way to connect with your website visitors. You have the option to allow your blog posts to have comments. This means that customers can leave their comments and feedback on what you have blogged about. You then have the option of replying to their comments. By engaing with clients this way, it helps build rappor, which can give you an edge when customers decide whether or not to buy from your business.
The great thing about blogging is anyone can do it. It doesnt matter if you’re a one man band or a large organisation, either way blogging can help you stand out from the sea of other companies out there that are in competition with you. By writing blogs which contain valuable information, it can make you stand out as an expert in your industry. Over time, this can help you become a ‘go to’ resource for helpful online content. This will help your business boost its credibility and identify you as a industry leader.
Build Your Brand
It’s impossible to tell everyone about who are and what your business offers. Thankfully there is a solution to this, blogging affords you the opportunity to showcase who you are and what you do. Bloggin provides a personal aspect to your business allowing you to write about what your business latest news is, what offers you have on, what industry news topics are relevant and more.. This can help build brand loyalty and trust.
We live in a world where people like to share online. Look at Facebook, Twitter, Instagram etc… Just think of how many articles and links are shared on these platforms. When you write a blog on your website, you can then share it on social media and let others share the article as well, which means your blog can spread across the world. At the end of the day it’s free marketing and can help build brand credibility and loyalty!
Hound Effect can help you with our blog writing services to help you improve your ranking position in Google.